To help you in the creation of your entry, join our Rum Roadshow (details below) throughout June
and gain beneficial insight from our brand ambassador that can help elevate your serve.
Be sure to submit your entry by JUNE 30TH 2022.
To boost your chances of being shortlisted for the regional heats, throughout the pivotal
rum months of July and August, we want to see you get behind your serve and activate
this in your venues. Whether this is to celebrate Jamaican Independence Day or a Carnival season special. The more you uplift sales of the Appleton Estate portfolio in your venue and showcase your serve via social media, the better your chances of being shortlisted for the regional heats.
At the end of the activation period participants will be requested to share details on how they have uplifted sales, and promoted their creations. This is not mandatory however it does contribute 50% of the shortlisting judging criteria.We will shortlist 8 entries per region to move forward to the next heat.
Successful entrants will be informed on SEPTEMBER 14TH 2022.
We will shortlist 8 entrants per region (North UK, Central UK, South UK & London) to present their creations to a panel of prestigious judges from the Rum world. Each shortlisted entrant will have 8 minutes to prepare and serve both drinks. In this time entrants will also need to share the inspiration behind their serves and how they have activated since entry.
One winner will be selected per region to proceed to the final
In a twist to the journey each regional winner, will be joined by one 'wild card' selected by world-renowned Master Blender Joy Spence. Our 8 finalists will then compete at the Campari Academy in London, UK.
One lucky winner will be crowned and receive the trip of a lifetime for 2 to Jamaica.
Take a look below to see how we can help you on your journey.